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The purpose of this unit is to explore the ways that oral, digital and written communication is used in business how each is used effectively and when each type is most appropriate.


BMA-IBT-5 Demonstrate understanding of the concept of marketing and its importance to business ownership.


5.1 Explain the fundamental marketing concepts used by a small business.


ELACC9-10SL1: Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.





Assignment 1
Take the Pre-Test

Quiz A
Quiz B

Assignment 1.2
Review and use the following Powerpoint to complete the worksheets and answer the questions.
Marketing Powerpoint
Intro to Marketing Unit
Marketing Worksheet
Marketing Segmentation

Assignment 2
Click here to get to your assignment.
  • Read Page 1
  • Page 2- type in MS Word all of the definitions in your own words then complete the puzzle at the bottom of the page.
  • Page 3 - Listen to the animation, then place the typed information in a Powerpoint utilizing SmartArt.
  • Page 4 - Read the page and view the slide show. Give your own example of each "Marketed" item [as in something that is a durable good, something that is an non-durable good]. Then choose one item from 3 of the categories to make a Venn Diagram [save the file in your H drive and Marketing U drive folder] to compare and contrast.
  • Page 5 - Watch the video, then give two facts about each "P" in the Marketing Mix.
  • Pages 6-9 - Read these pages so you can complete the activity on page 10.
  • Page 10 - Skip this page
  • Page 11 - Skip this page, it is in reference to page 10.
  • Page 12 - Restate the 7 definitions into your own words; type into your same MS Word document.
  • Page 13 -15 - Read these pages to complete the activity on page 16.
  • Page 16 - Complete the activity.
  • Page 17 - Complete the activity. Handouts can be accessed on the right hand side.
  • Whe you're done you will have only 1 MS Word document to turn in. Make sure your number everything by page [as in, Page 4 questions 1-4, etc.]


Assignment 3
Create a Marketing Cartoon Commercial
  • Click here to go to the Powtoon tutorial page.
  • Review the videos.
  • Create a commercial discussing the 4P's of Marketing for a product you create.
  • Discuss wether your product is a service, tangible or intangible.
  • Make sure you use at least 8 of the vocabulary words covered in Lesson 1.
  • Make sure you have at least 4 characters in the commercial and that it's 45 seconds to 2 minutes long.

Assignment 4
Create a 10 to 15 page Powerpoint to summerize [do not copy and paste] each lesson:
Make sure that you have a image on every page and use design templates, WordArt, SmartArtand Custom Animation. All slide should look attactive and well thought out. You will have 3 Powerpoints once you're done.